About Ballarat Regional Tourism
Ballarat Regional Tourism (BRT) is a membership-based, not-for-profit organisation and one of eleven regional tourism boards that make up Victoria’s regional tourism network.
We are the united and independent voice of tourism in the Central Highlands region; encompassing the CIty of Ballarat and Pyrenees and Moorabool shires.
Our Mission
Our mission is to position our regions as the leading regional tourism destination in Victoria, with a resilient and thriving visitor economy.
Our Priorities
BRT works collaboratively with its members, government and industry partners to support our region's visitor economy.
Our priorities are to drive tourism efforts across the areas of advocacy, strategic partnerships, community building, industry development, product development and destination planning in order to ensure exceptional visitor experiences throughout the region.
Why become a Ballarat Regional Tourism member?
ADVOCACY
- Have a voice BRT has a large membership base giving our industry a united and influential voice into state and local government, supporting greater investment across our region in tourism and infrastructure.
- Be represented as part of Victoria's regional tourism network ; We work collaboratively Regional Tourism Boards (RTBs) across the State, ensuring our region contributes to the state-wide representation of the Victorian regional tourism industry..
- Unite with Local and State level industry leaders : BRT represents our region at a State level as a member of the Victorian Industry Council..
INDUSTRY DEVELOPMENT
- Access the tools you need to grow your business; industry development, support services, product development, staff training programs and more.
- Create new partnerships; connecting and fostering collaboration, attend our industry forums and networking opportunities.
Industry Development Programs
